Understanding Amazon Search Term Reports

Search Term Reports are one of the most important data sources for Amazon ad optimization.

What is a Search Term Report?

Search Term Reports show the actual search terms used by buyers, along with click and conversion data.

How to Analyze Search Term Reports

1. Identify high-converting keywords: Find search terms with high conversion rates and increase bids
2. Discover underperforming keywords: Keywords with excessive ACoS need bid reduction or negative targeting
3. Batch processing: Use AmzDiag to bulk upload and analyze search term reports

AmzDiag Advantage

AmzDiag supports bulk upload of search term reports with automatic KPI calculation, helping sellers make data-driven decisions.