Amazon Product Selection Methodology: Market Analysis to Profit Validation
Amazon Product Selection Methodology
Product selection is the most critical step.
Principles
- Data-driven
- Profit-first
- Differentiation mindset
Step 1: Market Sizing
| Metric | Ideal |
|---|---|
| Monthly searches | ≥5000 |
| Top 10 BSR monthly sales | ≥300 |
Step 2: Competition Analysis
Read competitor 1-3 star reviews for improvement opportunities.
Golden Rule: Solve the top 3 review complaints for strong differentiation.
Step 3: Supply Chain
Contact 5+ suppliers, request samples.
Step 4: Profit Calculation
30% excellent, <10% not recommended.
Step 5: Small Batch Test
200-500 units, 30-day PPC test.
Good selection is half the battle.