Amazon Main Image Optimization: Boost Click-Through Rates
Amazon Main Image Optimization
Your main image directly determines CTR.
Requirements
- Pure white background, product 85%+, 1000×1000px min
5 Design Principles
- Angle - 45-degree side view for most products
- Lighting - Soft natural light with subtle shadows
- Contrast - Strong contrast against white
- Size - Show actual size through proportions
- Info Density - Instantly communicate product and appeal
Common Mistakes
| Mistake | Fix |
|---|---|
| Blurry | Professional photography |
| Too small | Crop to fill frame |
| Non-white BG | Professional editing |
A/B Testing
Use Manage Your Experiments for 4+ weeks.
Professional photography is one of the highest-ROI investments.