Amazon Business Report Deep Dive: Finding Growth in Your Data
Amazon Business Report Deep Dive
Key Metrics
- Sessions: traffic foundation
- CVR: >15% excellent, <5% investigate
- Buy Box: below 100% means hijackers
Analysis Methods
- Week-over-week for trends
- Year-over-year excluding seasonality
- SKU-level for individual performance
Common Anomalies
| Symptom | Cause |
|---|---|
| Sessions drop | Ranking loss |
| CVR drops | Bad reviews/price |
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